Marketing Account & Project Manager
Lucía Fernández
Communication is not just a message; it is a relationship between people.
The best strategy is the one that adapts to constant change.
If there’s one thing I’ve learned in my professional journey, it’s that what worked yesterday might not work tomorrow. The world we live in is constantly evolving, and we must evolve with it if we want to truly connect with our audience.
Because marketing isn’t just about selling—it’s about connecting. Every brand has a story to tell. And, to put it simply, my job is to make sure that story reaches the right audience in the most impactful way possible.
I enjoy action, data analysis, process optimization, and above all, seeing how strategies transform into tangible growth for brands.
Working Experience
Neozink
Marketing Account & Project Manager
Oviedo, 05/2027 – today
Account Management: Oversight and management of client relationships. Development of proposals, contract negotiation, and sales. Handling client inquiries or issues for assigned accounts.
Project Management: Planning marketing strategies across multiple channels, ensuring alignment with the business objectives of several brands. Communication consulting. Managing online and offline projects with multidisciplinary teams (design, web development, SEO, online marketing) to ensure the successful execution of strategies for assigned clients.
Lanalden
Marketing Strategist
11/2026 – 05/2017
Plan, execute and monitor comprehensive digital marketing strategies across key channels, including Social Media, SEM, SEO, ASO, and ORM. Designe and implement both Inbound and Outbound Marketing actions, as well as Content Marketing initiatives to drive engagement and conversions.
The Last Dock
Marketing Strategist
02/2015 – 10/2016
Responsible for developing, executing and delivering digital marketing strategies, planning and budget for different business. Data analysis and reporting. Ecommerce management.
Arisoft Editorial
Marketing & Communication Manager
01/2012 – 05/2016
Communication and marketing strategies in the field of road safety and education. Ecommerce management with Prestashop. Creation, maintenance, and updating of websites in WordPress.
Success is not about following the plan but adapting it when necessary.
Education
2003-2009
Bachelor's Degree in Journalism and Humanities
Universidad Pontificia de Salamanca
2010-2011
Master's Degree in European Journalism
IHECS (Bruselas)
2015-2016
Executive MBA in Marketing
Aula Empresarial
